About Mob

Mob is a rapidly growing cooking website + app with one key mission - to make weekly cooking fun, easy and delicious. Weekly cooking is those Monday-Friday breakfasts, lunches and dinners, that are boring and time-consuming. You don’t have any energy, but you want something tasty and healthy. This is the pain-point Mob solves.

We are used by over 750,000 people spread across the UK, Australia & US, our ambition is to be the go-to app to optimise your cooking throughout the week.

We are a data-driven, creative team who collaborate everyday to build features and create recipes that ladder up to our mission. We are a fast-paced start up and our core value is make it happen, succeed together.

What You’ll Be Doing

We are looking for someone to come into the business to own performance marketing, driving conversion onto both our digital products (app + web). They will be responsible for setting the strategy to scale this channel. This will start as both a strategic + executional role.

• Scale acquisition on a consumer subscription product across performance marketing channels (Meta, TikTok) from low level budget to +£300K per month.

• Work closely with a lead creative and running a rigorous data driven, experiment-oriented creative work flow, iterating to find winning/unicorn ads to drive scale.

• Scale ads to overseas territories, specifically English speaking countries AUS, US, CAN.

• Understanding of unit economics relating to a subscription business (CPA, CAC:LTV, CVR), and how to optimise campaigns towards these. Experience clearly communicating clear datapoints to wider business

• Scaling Apple Search Ads

• Utilize AI products to make the workflow seamless etc - there is a lot of lift that can be done by products now, not everything needs a new hire.

• Ideally - experience with a more holistic approach to growth, looking at user flows once the user has arrived at the landing page, all the way through to trial start.

• Ideally - experience working across dual digital product flows (website + app)

What You'll Bring

• 5-6 years experience in performance marketing, ideally for a subscription D2C brand that has scaled spend from low to £300k monthly.

• Proven experience using Paid on Meta and TikTok is critical for this role.

• A data-driven and analytical mindset is hugely important for this role

• Intellectual curiosity and the ambition to grow and develop into a growth leader.

• A readiness to roll up your sleeves and get to work scaling an a new exciting product

You'll thrive in this role if...

• Have a product-led mindset, always prioritising the user experience in line with the mission

• Enjoy working in a fast-paced environment, driven by data and consumer insight

• Enjoy working closely with founders and senior stakeholders

• Don’t wait to be told what to do; ask questions, find answers and make things happen

The Details

• Team/Department: Growth

• Salary range: £70k-£95K

• Experience: Lead

• Contract type: Full-time

• Reporting to: CEO

• Location: We’re based at our East London office 3 days a week

• Sponsorship: We are able to offer Tier 2 sponsorship for this role.

What’s in it for you?

We’ll pay you between £70k-£95k, depending on your specific skills and experience. If your expectations are a little different, have a chat with us!

Core benefits:

• On-target bonus, paid quarterly.

• Exciting options scheme giving you meaningful stake in the growing business

Additional benefits::

• Mob Premium subscription

• ClassPass membership

• Private health care (upon passing Probation)

• Hybrid working and core hours

• Enhanced annual leave allowance

• Regular socials

• Summer hours

• ...and be the first to try our amazing chefs' new recipes!