About Mob

Mob is on a mission to make weekly cooking easy, fun, and delicious - because we believe cooking changes lives. It lifts your mood, saves you money, and makes you feel good.

We’re building a product that helps people cook better every week and we’re growing a movement of over 500,000 home cooks who are doing just that. For them, cooking isn’t a chore. It’s something to look forward to.

Mob is a fast-paced, high-performing startup environment. We set big goals, move quickly, and work hard to make things happen. Whether you’re writing code, crafting content, or building features, we care deeply about quality, and we’re always pushing to do it better.

We’re a team of technologists, creatives, and food lovers who thrive on bold ideas and aren’t afraid to pivot when needed. We’re self-starters with a bias for action, powered by honest feedback, shared insight, and a culture of continuous improvement.

If you’re excited by big ideas, high standards, and building something that genuinely helps people - Mob might be the place for you.

The Role

Mob is entering a huge phase of growth, and Paid Media sits at the core of our strategy. As our Performance Marketing Manager, you’ll be instrumental in scaling one of the most exciting digital brands out there. With a massive organic following and access to some of the best creative talent in the industry, you’ll have the tools and support to launch campaigns that truly cut through.

You’ll join a high-performing growth team of three, leading performance across Meta, TikTok, and other key channels while exploring new ones. You’ll take ownership of strategy, execution, and optimisation across web and app campaigns, working closely with our creative, product, and data teams to drive meaningful growth.

Key Responsibilities

Develop & Execute Paid Strategy

• Plan and implement performance marketing initiatives targeted at priority global markets, ensuring alignment with overall company objectives.

• Identify region-specific trends, channels, and growth opportunities; test and scale new channels.

Campaign Management & Optimisation

• Oversee day-to-day management of paid channels (e.g., Paid Social: Meta), including budget allocation, creative asset management, ad copywriting, and creative requests.

• Continuously monitor, analyse, and optimise campaigns for KPIs.

• Scale new channels and promote experimentation to enhance app performance through Google App Network, Apple Ads, and Paid Search.

• Drive continuous experimentation with targeting and creative strategies to achieve efficient CPA and uncover new growth opportunities.

Cross-functional Collaboration

• Collaborate with Data, Finance, Product, and broader Marketing teams to ensure accurate tracking, measurement, and reporting of campaigns.

• Provide detailed briefs to the creative team, sharing insights on best-performing assets and requirements for formats and quantities.

Performance Analysis & Reporting

• Manage day-to-day campaign reporting, monitor key metrics across channels (CVR, CPA, LTV), build pacing reports, and channel forecasts, and provide actionable insights.

• Deliver weekly, monthly, and quarterly performance updates with recommendations for ongoing improvements.

• Maintain a strategic perspective on delivering results at target CPA, identifying new opportunities and contributing to quarterly planning workflows.

Stay Current on Trends & Tools

• Stay up-to-date with the latest ad tech, attribution methods, and analytics solutions.

• Keep informed about industry trends, new technologies, and best practices in performance marketing.

• Recommend tools and platforms to enhance targeting, measurement, and global campaign scalability.

Platforms & Tools Expertise

• Meta Ads, TikTok Ads, Google Ads; Appsflyer
• Google Sheets, Excel, SQL, BigQuery
• Slack, Notion, Google Workspace

Who You Are

What We're Looking For

Experience

• 5+ years of relevant experience working in an in-house growth marketing team.

• Proven track record of owning paid growth marketing channels and scaling subscription brands across web and app.

Technical Skills

• Proficient in Meta Ads, TikTok, Snapchat, Pinterest, and other relevant channels and tools.

• Strong understanding of bidding strategies, attribution models, and campaign management for web and app products.

• Experience working with marketing APIs and automation tools.

Analytical Skills

• Advanced data analysis and problem-solving skills.

• Ability to interpret complex data sets and translate them into actionable strategies.

Creativity

• Strong copywriting skills with a proven ability to craft engaging, high-performing ad creatives.

Soft Skills

• Excellent communication and collaboration skills.

• Self-motivated, detail-oriented, and results-driven.

• Highly organised with strong attention to detail.

What You'll Need

• 5+ years of experience in performance marketing, agency or in-house

• Ideally to have experience with B2C, subscription brands, scaling UK brands globally, ideally web and app products.

• Hands-on experience and deep understanding of paid social best practice, effective campaign setup and optimisation. Experience with scaling Meta and TikTok.

• Ability to work in a fast-paced environment with quick turnarounds and changing priorities

• Ability to create processes from scratch and improve ongoing workflows.
  
  

You’ll thrive in this role if you…

• Want to take ownership of your role and contribute your experience and insight to a team that values your input

• Have a testing mindset and take pride in achieving larger business objectives.

• Are comfortable managing multiple priorities and working in a dynamic environment.

• Are proactive in suggesting new approaches based on performance insights

This role might not be for you if you…

• Do not enjoy working in fast-paced environments - Mob is an exciting place where you can see your work come to life quickly.

• Prefer to be given explicit instructions for every task. We're looking for creative self-starters to join our team and help make things happen!

What’s in it for you?

We'll have a chat with you before we start our recruitment process to ensure our salary expectations align. We keep our pay ranges broad on purpose to give us, and you, flexibility to match your experience.

You’ll be eligible for an on-target bonus, paid quarterly.

We also offer plenty of additional benefits, including:

• Mob Premium subscription

• ClassPass membership

• Private health care (upon passing Probation)

• Hybrid working

• Enhanced annual leave allowance

• Bonus schemes

• Participation in EMI scheme

• Regular socials

• Summer hours

• ...and be the first to try our amazing chefs' new recipes!